The description: At once the most challenging and easiest of all the fields to fill. Simply, this is where you talk about your product. More challengingly, it's where you sell your product. This is probably the most important field - driving sales and Search Engine Optimization (SEO).
Here's our best advice: Doorstep Market is about Makers. We love selling local products that are made by people like you. And the buyers that visit our site love buying the same. When writing your description, write about the craft of the product, what went into it, why it's important. Our Makers tend to be pretty passionate about what they do: Let that come through in your writing. And don't forget to break things up into paragraphs!
We recommend for best SEO descriptions that are 150-300 words long.
On the more technical side of things, a lot of our Makers like to include YouTube videos! There are two ways to do that. If you're technically inclined, check out our how to guide! If not, contact us at firstname.lastname@example.org with the product listings and link to your video and we'll do the work for you!
A note on Formatting:
We recommend limiting your formatting to an opening BOLD line that presents the unique selling point of your product, then your paragraphs following in paragraph format. Avoid over use of bold, underline and heading styles.
Here's an example of a great product description:
The only two Turmeric Ginger Jars you need!
Turmeric and Ginger rhizomes, these underground friends make a perfect and natural Ayurvedic combination to boost immunity, known to reduce inflammation, and taste damn straight great!
While you know in your heart if you're sweet or salty, here you can be both, with one jar of each! The set includes:
1) Tumeric Ginger Salt Pickle is made of raw fresh rhizomes that we ferment naturally in the sun for several weeks, and like the sun, the taste is bright and intoxicating! Super nice on steaming rice and beans, meats, roasted veg lightens and brightens anything heavy tasting and lifts up the already airy. We love it as a salad dressing and on anything we want to add a healthy zap to.
2) Tumeric Ginger Herbal Jam is a cooked condiment and, like a good friend, it goes along with your favorite foods. Following the recipe of an ancient Ayurvedic Leyham (Medicinal Herbal Jam), we start with whole Turmeric and Ginger and preserve them in our house made Tamarind paste and raw Indian unrefined sugar (Jaggery), topped off with pickled black peppercorns and a perfect spice combination. TURMERIC GINGER (power) HERBAL JAM is not too sweet, but sublime with tart and earthy accents with moments of divine heat - it is an alchemical combination. Our favorite is on avocados on toast, or mixed in yogurt on rice or oatmeal, also on an omelette, roti, sandwiches.. and all your other friends!
Once you're done with the description, it's time to take a look at Special Pricing, Gift Options, and Special Shipping.